Azuree Bridal: Set to make a Splash at EBW

AZUREE BRIDAL IS SET TO MAKE A SPLASH AT EBW

Bridal industry veteran Olaf van den Brink is back, now joined by his son Thomas, to launch Azuree Bridal; a line that is set to make a splash at European Bridal Week, taking place from 29 - 31 March at Messe Essen, Germany.

Olaf van den Brink and his son Thomas from Azuree Bridal

With a fresh approach rooted in experience, the duo are blending tradition with innovation to create a brand that resonates with today’s brides and retailers alike.
The 2026 ‘Come Away With Me’ collection features 100 exquisite styles, including over 20 plus-size designs, emphasising inclusivity and versatility.

The Curves Collection is a genuinely inclusive line that isn’t just an extended-size range but designed from the start for curvier brides.
Led by esteemed designer Ingrid Jellema, whose expertise spans more than 15 years, the collection embodies the brand's ethos: romantic, empowering, and authentic. This collection portfolio features timeless silhouettes while incorporating contemporary elements, innovative fabrics, and enhanced comfort.

Being aware of the importance of strong retailer relationships and truly understanding the brides’ needs, Olaf van den Brink states: "We’ve combined the personal touch of a family business with the scalability of an international brand to bring something unique to the market. With Azuree Bridal we focus on ‘affordable luxury’ – high-quality craftsmanship without unnecessary markups – allowing retailers healthy margins while keeping our designs accessible for brides."

The commitment to exclusive designs, exceptional service, and a strong retailer-bride connection makes Azuree Bridal stand out in a competitive market. Olaf van den Brink says: "We’re not just another brand – we’re building a community where boutiques and brides feel part of something truly special."

ESSENTIAL INFORMATION TO MAKE YOUR VISIT RUN SMOOTHLY

At EBW, you will discover the best in bridal, glorious occasionwear, handsome formalwear for the groom’s party, and a delicious array of accessories.
For a regularly updated list of exhibitors, just visit our brands page on our website.

Click here below to find the latest floor plan.

Messe Essen will be buzzing like never before when northern Europe’s biggest show opens its doors for a full three days, 29 - 31 March.
Get prepared for your three day stay in Essen, Germany, today and make sure to pre-register online for European Bridal Week now.

Register here for European Bridal Week 2025