With the highly anticipated European Bridal Week taking place 29 - 31 March 2025 at Messe Essen, Germany, the bridal industry can expect a spectacular gathering with over 450 brands under one roof, all committed to the celebration of bridal fashion and #CraftingDreams.

One brand that is certainly not to be missed onsite European Bridal Week, is Agnes Fashion Group. Founded in 1989 in beautiful northwest Poland, Agnes Fashion Group combines rich tradition with contemporary innovation. Under the expert leadership of the remarkable mother-daughter duo, Agnes and Anna, the brand has built a reputation for its ethical practices and outstanding craftsmanship.

After two decades with Mode de Pol, Agnes Fashion Group is now embarking on an exciting new chapter and venturing solo. This is an opportunity not just for the company to present its legacy, but for industry professionals to engage with a brand that prioritises both style and integrity. Their commitment to reliable and ethical fashion sets them apart in the bridal industry, and we can’t wait to see the timeless designs they will unveil in Essen, Germany.

Introduced in 2005, Lovely is a collection that embodies romantic charm and has been a favourite among brides seeking a blend of classic and contemporary designs.

Annie White is a fresh addition to the portfolio and is set to make its grand entrance in the 2025/2026 season, with the first preview anticipated at European Bridal Week 2025. 

"While there is a demand for clean gowns, brides still want to stand out. For the upcoming season, we offer elegant embellishments that enhance their beauty without overshadowing their natural look," says Anna from Agnes Fashion Group. "Large overskirts and trains are in vogue, creating a multi-look for the special day. We are also introducing oversized asymmetrical bows to refresh styles from last year. Following a ‘clean look’ year, we anticipate a desire for royal bling." 

Being the true hub of bridal with Messe Essen hosting the longest running bridal fashion event in Germany, retailers from all over the world join European Bridal Week for exciting three days of discovering inspiration and crafting dreams into reality.