Celebrating difference is a powerful message and one that comes from the trend-setting design houses with their latest collections, and also from Europe's biggest bridal exhibition that recognises the value of innovative thinking.

One of the big brands to be discovered at European Bridal Week, taking place from 13 - 15 April, never fails to make the right impression with the sheer size of its portfolio of labels that cover all sectors within the industry. Yes, we are talking about Lilly, the Danish company where Head Designer Eva-Dorthe Smith along with Nikoline Ulrich, count royalty and A-list celebrities among their vast network of clients.

There are no less than eight ranges –  the eponymous Lilly, famous for its classic-with-a-twist wedding gowns; Passions for bridal fashionistas; Pure White instantly recognised for its clean-cut, scandi-chic minimalistic personality; Diamonds, known for its midi-, mini- and tea-length gowns that are perfect for intimate and less formal weddings; Mix & Match with the cool separates fashion-forward brides love; and Maternity by LILLY with its beautiful balance of good looks and real comfort. And then there is Flowergirls by LILLY designed to delight little ladies and their sisters, aged from one to 12 years; and don't forget Let’s Party which will keep bridesmaids and partygoers really happy.

If you are looking for great two-piece suits - something the modern bride is showing real interest in, then Malee from Dusseldorf in Germany, designed by Jasmin Dornsiepen who launched the label with her husband Remy in 2020, will grab attention. Targeted at the confident woman who puts individuality and creativity as top priorities when it comes to fashion, this, together with Malee's Limon range, focuses on beautiful fabrics – the best in tulles, satin and lace.

Aware that the discerning dresser appreciates detail – and a choice of detail at that – Jasmin has used various lace and 3D features and allows for design changes for her dresses in particular, so tulle could be exchanged for chiffon, for example, and skirts can have a slit added. This is all about personalisation, and it scores applause.

With celebrating 10 years of European Bridal Week, we are bringing back the EBW AWARDS to Essen, Germany, on Sunday 14 April 2024 in the Colosseum Theater Essen, honouring the bridal and fashion industry with all the passion we share for the industry of ours. Walk the red carpet and join the industry in celebrating and recognising the best of the best!