The Justin Alexander Group is a long-time exhibitor with European Bridal Week and one of the leading design houses that makes a difference to the world of bridal, year after year. With a long history, dating back for 50 years, the family-run business continues to innovate, with new lines, a distinct handwriting and an unfaltering focus on quality.

Today there are six labels in the portfolio, each with a special and instantly recognised personality. Fabrics include mikado, crepe, tulle, satin, lace, charmeuse, and organza - with embroideries, beadwork and unique laces. At EBW you'll see flattering A-lines, fit & flare silhouettes and the most beautiful ballgowns in soft shadings along with ivory and that must-have black.
 

Mid/high end Justin Alexander brings a modern approach to a new era of bridal design, embracing twists on the traditional, and adding a touch of red-carpet glamour, and real sophistication. 

Justin Alexander Signature is positioned at the high end and designed for the bride who appreciates luxury and couture craftsmanship, and pushes the boundaries of conventional bridal styling. 

Adore by Justin Alexander is for the budget-aware bride who is unapologetically herself. Relaxed styling and effortless chic is the story here.

Gowns in the Sincerity range are romantic and feminine, exactly like the bride who will choose it. Soft fabrics and beautiful detailing star.

The Lillian West collection is designed with the free-spirited, unconventional, and independent bride in mind, its ethereal details and textured fabrics make for one-of-a-kind creations.
 

Sweetheart is for the budget-conscious bride who refuses to compromise on style and quality, seeking out the perfect gown to make her feel like the main character in her own movie.