| EBW | 28 - 30 MARCH 2026 | MESSE ESSEN, GERMANY |
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| EBW 2026 Opens Tomorrow – Discover Madi Lane and More |
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| NORTHERN EUROPE’S LARGEST B2B FASHION PLATFORM SHOWCASES THE TOP 2027 COLLECTIONS |
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| Tomorrow, European Bridal Week 2026 opens its doors at Messe Essen, Germany, bringing together 500 leading bridal, evening, menswear, and children’s brands from across Europe and beyond. As Northern Europe’s largest B2B fashion trade show, EBW offers retailers, industry professionals, and visitors an exclusive first look at the 2027 collections and emerging trends shaping the international market. |
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| MADI LANE: A DECADE OF MODERN ROMANCE |
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| Madi Lane Bridal returns to EBW this year, celebrating its 10th anniversary with the launch of the Legacy Collection. Founded in 2016 on Australia’s Gold Coast, the brand was born from listening to real brides, creating wedding dresses that feel lighter, inclusive, and reflective of the wearer’s true self. Over the past decade, Madi Lane has grown into an internationally recognised label, stocked in more than 500 bridal stores across 30 countries, with hubs in Australia, the United States, the United Kingdom, and the Netherlands. |
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| | Named after Chief Creative Officer Liz Young’s daughter, Madison Webster, the brand carries a personal legacy from the very start. Liz and her team design dresses that celebrate modern femininity, relaxed romance, and thoughtful detailing, combining comfort, movement, and elegance. Madison now works with her mother, adding fresh perspective while staying true to the brand’s ethos of creativity, connection, and care. |
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| The Legacy Collection highlights Madi Lane’s craftsmanship, blending florals, draping, pleating, and soft glamour into gowns that fall with purpose. Each dress tells a story, honouring the past while embracing a new vision of beauty, confidence, and love. With over 256,000 brides dressed worldwide, Madi Lane remains a for-brides-first label, crafting dresses for life’s most memorable moments and a legacy of modern romance. |
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| European Bridal Week has been an important platform in Madi Lane’s journey, allowing the brand to connect with European retailers, gain market insight, and share collections that resonate with brides across the continent. This anniversary year at EBW focuses on meaningful partnerships and delivering dresses that combine global design expertise with local bridal insight, making Madi Lane a must-see highlight for attendees. |
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| WELL PREPARED FOR TOMORROW… |
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| Fashion Shows at EBW The EBW Fashion Shows feature a dynamic runway agenda that brings the latest bridal collections to life. Discover the EBW Fashion Show programme! |
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| Check all Exhibiting Brands At EBW, around 500 brands showcase bridal, evening, menswear, and children’s fashion – plan ahead to see your favourites. |
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| Explore the EBW Floorplan The EBW floorplan is designed to make your visit easy and efficient. Plan your route in advance to ensure you see all the collections and maximise your time onsite. |
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| Instagram Candy Bar & Q&A Sessions Don’t miss the Instagram Candy Bar, a vibrant hub for capturing content and recharging devices at the power stations. Enjoy colourful sweets while connecting with fashion experts during Q&A sessions, gaining insights into marketing and digital engagement strategies. |
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